A la Carte

A la Carte needed a complete overhaul of its brand and visual identity to stay competitive in a growing market. The new design needed to appeal to both local customers and the increasing number of international visitors, with a style suitable for merchandising.

Through extensive research and discovery, I developed a new brand identity that emphasizes flexibility and differentiation. The redesigned logo features a chalkboard style with a pineapple, A la Carte’s best-selling product, ensuring quick recognition and reinforcing the brand’s organic roots. The updated visual identity includes consistent design elements for merchandising, enhancing brand coherence across all platforms.

The new brand identity was rapidly embraced, leading to significant sales growth in both core products and merchandise. A la Carte expanded to a second location and achieved robust online sales. Six years later, the brand identity continues to be relevant and impactful, contributing to sustained business success.