Nippon Ham Fighters
Product Design, Illustration, Graphic Design, Merchandise, Marketing Support
Through my previous work with the Japanese Pro Baseball All Star Game and the Yokohama Baystars, I was asked to create an original line of fan goods for the Nippon Ham Fighters pro baseball team.
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The client needed a limited line of unique fan merchandising to be sold through the home stadium, fan stores, online, and through Niko And... retail stores. The goal was to create distinctive and appealing merchandise that would resonate with fans and drive sales across multiple channels.
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After research and a thorough discovery process, I created an 80’s inspired version of the current branding, including creating a retro version of their fox mascot. The lineup of merchandise was extensive, with over 100 SKUs, each with its own design. I also created POS material and visuals for social media and website sales.
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The designs were all done within 6 weeks and delivered in time for print for the launch of the new baseball season. The merchandise was received well by fans and sold briskly, selling out within 2 weeks. Positive fan feedback and high demand highlighted the success of the project.
