Fruit of
the Loom

The client wanted to promote a new series of t-shirts by adding unique designs connected to the Fruit of the Loom history and heritage. Each artist made a series of designs that were printed onto thirst as well as used as series of limited artwork. I was asked to prepare something directly connected to Fruit of the Loom’s heritage.

To meet the client’s needs, I conducted thorough research into vintage design work, focusing on elements that highlighted Fruit of the Loom’s heritage. I created a set of simplistic, typographical designs and a utilitarian camouflage pattern that referenced the brand’s historical military connections. One design prominently featured original typography inspired by classic Fruit of the Loom logos, while the other incorporated a modern twist on camouflage patterns to create a unique and appealing aesthetic.

The designs received an overwhelmingly positive response, selling out quickly and prompting the client to reprint them and extend the line to include children’s sizes. The illustrative work was well-received at the art events, helping to successfully promote the ‘fruit dyed’ t-shirt collection and reinforcing the brand’s historical narrative. The events themselves attracted significant attention and increased brand visibility in the Japanese market.